We have had an incredible journey with Flannel Foxes, starting in October 2014 with an idea of recreating men’s looks that we saw on Pinterest. We executed a handful of recreations over a weekend and set up an Instagram account to show all of you that women can easily wear these styles and that we encourage to borrow from the boys. Fast forward 2 years, we’ve created a full blog, online store and have been selling our goods at markets around our hometown.
At this time, we have decided to transition from a tomboy fashion blog and take Flannel Foxes to the next level by expanding on our apparel business. We are still, and will always be, tomboys and continue to share a love of men’s fashion, which is why we wanted to put all of our energy into creating our own line of apparel to share with all of you.
We are still, and will always be, tomboys and continue to share a love of men’s fashion, which is why we wanted to put all of our energy into creating our own line of apparel to share with all of you.
This past spring, we created our first small line of clothing and want to keep evolving our brand into a clearer direction for the future- a new line of goods that provide a snapshot of life in the Canadian West. This transition came natural to us, with all 3 of us having a great connection to Western Canada. We are all born in the west provinces and grew up exploring what British Columbia, Alberta and Saskatchewan have to offer. We believe that West Canada is Best Canada and want to share that with all of you, no matter where you live.
From here on out we will be making apparel and accessories with a “Western Canadiana” vibe and hope you all love it as much as we do. We will have the essentials to keep you tomboys and boys looking great wherever your next adventure takes you. T-shirts, sweatshirts, toques, snapback hats and accessories will be in our debut F/W 2016 line. Flannel Foxes apparel is unisex, there is no divide between men and women. The shirts and sweatshirts are proudly made in Canada. We hope you will continue to follow us on our journey, we are just getting started, and thank you so much for your support. We wouldn't be here without you lovely humans!
Brit, Meg & Mike