Edmonton Journal

Q. Why do you think women are so drawn to menswear-inspired dressing? BG: “Personally, I feel sexier dressing in menswear, and I think a lot of women feel the same way; they can be comfortable and fashionable at the same time.” MH: “I also think the audience we attract is one that isn’t often represented in the media or other types of fashion blogs. There’s still the heels-and-a-miniskirt misconception about femininity. I think more and more women are realizing that it’s possible to feel confident and feminine rocking a flannel shirt and boyfriend jeans.”